A New Chapter for Honda of The Bronx

September 15th, 2025 by

We’re proud to share that Honda of The Bronx has been under new ownership since August 1, 2025!

Jason Montalvo is Co-Owner and Managing Partner, and he’s building something here that this borough can be proud of. We wanted our neighbors on East Tremont Avenue to hear it from us first.

Jason Montalvo outside the dealership with East Tremont Avenue in frame behind him

Jason outside the dealership on East Tremont Avenue.

Meet Jason

Jason runs this dealership day to day as Managing Partner, and he’s on the floor rather than behind a closed door.

He came up through hard times, including a stretch without a place to live. He washed cars. He spent about twenty-five years learning this business from the ground up. And he chose The Bronx to build something of his own. We’re honored to work alongside him, and we’ll be sharing more of his story here soon.

This month, Jason sat down with the wonderful Rhina Valentin on BronxNet’s OPEN for his first television interview EVER. It premiered September 12 and ran through the week. Thank you to Rhina and the whole BronxNet team for the warm welcome.

Jason on the floor with a customer, both smiling, mid-conversation

Jason on the floor with a customer.

Four promises to our neighbors

Your time matters. You’ve a life to get back to, and we plan around that.

The deals are back in The Bronx. A fair price on a Honda, right here in the borough, with straight answers along the way.

Customer first. New Pilot or an oil change on a Civic with 190,000 miles, you get the same welcome.

Convenience. Shop right here in the neighborhood, three minutes from home instead of forty on the Cross Bronx.

The four customer commitments of Honda of The Bronx

Experience The All New Honda of The Bronx

Rooted right here

We’re a Bronx business on East Tremont Avenue, and the people who walk through our doors are our neighbors.

That connection is everything to us, and we plan to show it. We’ve got something coming at the end of October that involves our showroom, our whole team, and a lot of candy. Stay tuned!

Come see us

Come meet the team, take a test drive, or bring your Honda in for service. We’d love to meet you.

Honda of The Bronx 2541 East Tremont Avenue, The Bronx, NY 10461 (718) 892-3300 Sales: Monday through Saturday, 9:00 AM to 7:00 PM. Closed Sunday. Service: Monday through Friday, 7:30 AM to 6:30 PM. Saturday, 7:30 AM to 4:00 PM. Closed Sunday. Parts: Monday through Friday, 8:00 AM to 6:00 PM. Saturday, 8:00 AM to 3:00 PM. Closed Sunday.

Thank you to everyone in this neighborhood who has already stopped in to say hello and wish us well. It has meant more to Jason and to this team than you know. We’re just getting started.

New owners. New attitude. THE DEALS ARE BACK IN THE BRONX!

Posted in News